Marketers react to end of free social
By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users’ time lines—if they opt in—based […]
eMarketer Lowers Growth Outlook for Twitter
By eMarketer Staff | March 17, 2016 | http://www.emarketer.com/Article/eMarketer-Lowers-Growth-Outlook-Twitter/1013714 Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems to have come to a near standstill. As a result, in its latest ad spending and usage forecasts, eMarketer has lowered its growth projections for Twitter’s ad revenues. This year, […]
Political ads dominate 2016 TV
By Wayne Friedman | August 25, 2015 | http://www.mediapost.com/publications/article/256907/political-tv-advertising-still-big-for-2016-but.html You can understand digital media’s optimism this political season. But the reality is that this and next year’s political advertising extravaganza will still be on TV. According to Borrell Associate, some $5.5 billion will be spent on national political TV advertising, with around $1.08 billion spent on political digital media. […]
Media buying will get harder in 2016
By George Patten | December 29, 2015 | http://www.campaignlive.com/article/media-buying-will-harder-2016/1377935 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing director. While media is typically the largest single marketing expenditure, few marketers have a firm grasp of how their investments have performed. Marketers are also unsure whether the agency recommending […]
7 Game-Changing Marketing Trends To Tackle in 2016
Written by Meaghan Moraes | September 25, 2015 | http://blog.hubspot.com/marketing/7-game-changing-marketing-trends-to-tackle-in-2016 Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this […]
Wanna Buy a Radio Station Really Cheap?
by Darryl Parks • November 11, 2015 on darylparks.com It’s been almost 20 years ago since the Federal Communications Commission (F.C.C.), the National Association of Broadcasters (N.A.B.), Congress and then President Bill Clinton all teamed up to reinvent broadcasting with the historic Telecommunications Act of 1996, the first major rewrite of regulations since the 1930’s. With this […]
RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year
By Lindsay Stein. Published on November 17, 2015, on adage.com Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR. The […]
Analysis shows a holistic approach is key
Article originally published on adweek.com by Andreas Goeldi. The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to date. The online video narrative has been fueled […]
Google speeds up mobile web, keeps ads
Published on October 07, 2015 on Adage.com Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple. Google’s new project, called the “Accelerated Mobile Pages Project,” is aimed at loading mobile web pages instantly instead of requiring consumers to […]
CC Media Partners with the 2016 USBC Open Championships
We are excited to announce that we are representing the 2016 USBC Open Championships in Reno. The USBC Open Championships is widely recognized as the largest participatory sporting event in the world. Consisting of team, doubles, singles and optional all-events competition, the Open Championships is held in an arena or convention center setting each year. […]
