A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.
By Ben Frederick @mp_benfred, July 21, 2016, 1:13 PM | http://www.mediapost.com/publications/article/280800/radio-broadcasters-working-with-shazam-on-measurem.html iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that
By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last
06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/ For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until
By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50%
By The National Law Review | April 19, 2016 | http://www.natlawreview.com/article/why-visual-content-matters-your-blog-social-media-infographic There is a reason why we absorb only 20% of what we read but we
By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news