Announcing Our Latest Magazine, ArrowCreek View

CCMedia Publishing is proud to announce their newest homeowner association magazine, ArrowCreek View. ArrowCreek View is the official news magazine of the ArrowCreek Homeowners Association and is the ONLY publication mailed to all ArrowCreek homeowners plus resident renters. The publication will provide important and pertinent information to the people that own property and live in the […]

Marketing Campaigns to Find the Best Employees

 Have You Ever Built a Marketing Campaign to Find the Best Employees? Top-tier talent is getting harder to connect with every day. The best candidates aren’t responding to traditional tactics and you need to be more proactive to connect with them. With creative messaging and the right placement, you can target top-tier talent looking for a new opportunity. […]

How To Create a Winning Digital Marketing Strategy For Your Industry

Reno Based Digital Marketing Company

A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.

Radio Broadcasters Working With Shazam On Measurement Solution

By Ben Frederick @mp_benfred, July 21, 2016, 1:13 PM | http://www.mediapost.com/publications/article/280800/radio-broadcasters-working-with-shazam-on-measurem.html iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience measurement solution in the U.S. that will deliver audience metrics across all formats. “The richness of our data, combined with Shazam’s […]

Google Still Dominates the World Search Ad Market

By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. Google will remain the dominant player in worldwide […]

HOW MORE PRECISE DATA SCIENCE WILL BE ADVERTISING’S ULTIMATE SAVIOR

06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/  For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed that ad spending as a percentage of total marketing outlay increased between 2012 and 2015. The […]

Get With The Programmatic: A Primer On Programmatic Advertising

Reno Based Digital Marketing Company

By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly […]

Why Visual Content Matters for Your Blog & Social Media

By The National Law Review | April 19, 2016 | http://www.natlawreview.com/article/why-visual-content-matters-your-blog-social-media-infographic There is a reason why we absorb only 20% of what we read but we retain 80% of what we see. We’re human — we’re built that way. Humans are visual beings, so if you can deliver your data visually in an engaging way – […]

6 Reactions by Marketers to the End of ‘Free Social’ as the Algorithm Era Unfolds

By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users’ time lines—if they opt in—based […]

eMarketer Lowers Growth Outlook for Twitter

By eMarketer Staff | March 17, 2016 | http://www.emarketer.com/Article/eMarketer-Lowers-Growth-Outlook-Twitter/1013714 Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems to have come to a near standstill. As a result, in its latest ad spending and usage forecasts, eMarketer has lowered its growth projections for Twitter’s ad revenues. This year, […]