CCMedia’s Digital Advertising Team Earns Advanced Certifications
Reno, NV – CCMedia’s digital advertising leadership team has taken the opportunity to grow and learn during the pandemic, advancing and enhancing CCMedia’s already impactful digital advertising efforts for local and regional businesses. Deb Sosnowski, Digital Media Director and Dan Crippen, Media Strategist have completed additional certifications in: Advanced Google Analytics and DV360 (a programmatic […]
CCMedia CEO Laura Partridge joins NSBA council
Reno, NV – Laura Partridge, President of CCMedia in Reno, Nevada was recently named to the National Small Business Association (NSBA) Leadership Council. NSBA is the nation’s oldest small-business advocacy organization, and operates on a staunchly nonpartisan basis. Partridge, a recognized leader in the small-business community, joins the NSBA Leadership Council alongside other small-business advocates […]
Announcing Our Latest Magazine, ArrowCreek View
CCMedia Publishing is proud to announce their newest homeowner association magazine, ArrowCreek View. ArrowCreek View is the official news magazine of the ArrowCreek Homeowners Association and is the ONLY publication mailed to all ArrowCreek homeowners plus resident renters. The publication will provide important and pertinent information to the people that own property and live in the […]
Marketing Campaigns to Find the Best Employees
Have You Ever Built a Marketing Campaign to Find the Best Employees? Top-tier talent is getting harder to connect with every day. The best candidates aren’t responding to traditional tactics and you need to be more proactive to connect with them. With creative messaging and the right placement, you can target top-tier talent looking for a new opportunity. […]
How To Create a Winning Digital Marketing Strategy For Your Industry
A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.
Radio Broadcasters Working With Shazam On Measurement Solution
By Ben Frederick @mp_benfred, July 21, 2016, 1:13 PM | http://www.mediapost.com/publications/article/280800/radio-broadcasters-working-with-shazam-on-measurem.html iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience measurement solution in the U.S. that will deliver audience metrics across all formats. “The richness of our data, combined with Shazam’s […]
Google Still Dominates the World Search Ad Market
By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. Google will remain the dominant player in worldwide […]
Data Science: Advertising Savior
06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/ For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed that ad spending as a percentage of total marketing outlay increased between 2012 and 2015. The […]
Get With The Programmatic: A Primer On Programmatic Advertising
By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly […]
Why Visual Content Matters for Your Blog & Social Media
By The National Law Review | April 19, 2016 | http://www.natlawreview.com/article/why-visual-content-matters-your-blog-social-media-infographic There is a reason why we absorb only 20% of what we read but we retain 80% of what we see. We’re human — we’re built that way. Humans are visual beings, so if you can deliver your data visually in an engaging way – […]
