HOW MORE PRECISE DATA SCIENCE WILL BE ADVERTISING’S ULTIMATE SAVIOR

06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/  For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed that ad spending as a percentage of total marketing outlay increased between 2012 and 2015. The […]

Why Visual Content Matters for Your Blog & Social Media

By The National Law Review | April 19, 2016 | http://www.natlawreview.com/article/why-visual-content-matters-your-blog-social-media-infographic There is a reason why we absorb only 20% of what we read but we retain 80% of what we see. We’re human — we’re built that way. Humans are visual beings, so if you can deliver your data visually in an engaging way – […]

Media buying will get harder in 2016

By George Patten | December 29, 2015 | http://www.campaignlive.com/article/media-buying-will-harder-2016/1377935 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing director. While media is typically the largest single marketing expenditure, few marketers have a firm grasp of how their investments have performed. Marketers are also unsure whether the agency recommending […]

Wanna Buy a Radio Station Really Cheap?

by Darryl Parks • November 11, 2015 on darylparks.com It’s been almost 20 years ago since the Federal Communications Commission (F.C.C.), the National Association of Broadcasters (N.A.B.), Congress and then President Bill Clinton all teamed up to reinvent broadcasting with the historic Telecommunications Act of 1996, the first major rewrite of regulations since the 1930’s. With this […]

RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year

By Lindsay Stein. Published on November 17, 2015, on adage.com Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR. The […]

Analysis shows a holistic approach is key

Article originally published on adweek.com by Andreas Goeldi. The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to date. The online video narrative has been fueled […]