By The National Law Review | April 19, 2016 | http://www.natlawreview.com/article/why-visual-content-matters-your-blog-social-media-infographic
There is a reason why we absorb only 20% of what we read but we retain 80% of what we see.
We’re human — we’re built that way.
Humans are visual beings, so if you can deliver your data visually in an engaging way – through a photo, a video, an infographic, a slide show – you are likely to see better results than if you just convey your message in words.
I can tell you in words why visual content matters so much for your website, blog and social media posts. But you’d only retain a fraction of what you read. So I am going to show you, courtesy of Ethos3: