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How To Create a Winning Digital Marketing Strategy For Your Industry

A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.

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Google Still Dominates the World Search Ad Market

By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last

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Data Science: Advertising Savior

06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/  For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until

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Marketers react to end of free social

By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news

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eMarketer Lowers Growth Outlook for Twitter

By eMarketer Staff | March 17, 2016 | http://www.emarketer.com/Article/eMarketer-Lowers-Growth-Outlook-Twitter/1013714 Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems

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Political ads dominate 2016 TV

By Wayne Friedman | August 25, 2015 | http://www.mediapost.com/publications/article/256907/political-tv-advertising-still-big-for-2016-but.html You can understand digital media’s optimism this political season. But the reality is that this and next year’s political advertising

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