Traditional Media Buying
Traditional media encompasses the long-established channels of communication such as television, radio, print (newspapers + magazines), and out-of-home advertising. These platforms are recognized for their extensive reach and ability to convey consistent messaging to large, often diverse audiences.
Television Ads
How TV Ads Work
Television advertising works by placing your commercial in scheduled time slots during programming that aligns with your target audience. These can range from local news and sports to national primetime shows or streaming TV services. CCMedia’s media buyers choose placements based on factors such as viewer demographics, geographic location, and viewing habits. Depending on our clients’ goals and budget, the ad can run on local broadcast stations, cable networks, or through streaming TV platforms like Hulu, Amazon Prime, YouTube TV, or Netflix.
Campaigns can be fine-tuned to target specific markets, ensuring your message reaches the right audience. TV ads help build brand recognition, trust, and awareness—especially when supported by consistent messaging across other media channels. Whether you’re introducing a new product, driving attendance for an event, or building your brand over time, TV advertising delivers broad reach, strong impact, and long-term visibility.
Broadcast Channels
ABC, CBS, NBC, FOX, CW, PBS, Univision, Telemundo
Cable Networks: ESPN, CNN, Fox News, MSNBC, TNT, TBS, USA, Bravo, FX, AMC, HGTV, FOOD, TLC, MTV, HALL, LIFE, and many more
Streaming TV
Hulu, YouTube TV, Peacock, Paramount+, Disney+, Netflix, Amazon Prime, Freevee, Roku, Pluto TV, Tubi(Fox), Crackle, Sling TV, Apple TV
Audience-based or Programmatic
Trade Desk, Google DV360, StackAdapt, Magnite, FreeWheel
How We Can Help with TV Advertising
- Strategic media planning and buying across local, regional, and national networks.
- Spot placement during key dayparts and high-impact programming.
- Audience targeting by demo, location, and content alignment.
- Negotiating added value (bonus spots, sponsorships, billboards).
- Invoice reconciliation to ensure accurate delivery and placement of ads.
Out Of Home Ads
How OOH Ads Work
Out-of-home (OOH) can target specific geographic areas and demographics, making it an effective tool for local, regional, or national campaigns. With the rise of digital OOH, advertisers can now deliver dynamic, time-sensitive messages and even track impressions using mobile data for greater campaign insights.
Out-of-home advertising reaches consumers in public spaces through various formats, including billboards, posters, transit ads, ski resorts, gas stations, and digital signage. These placements are strategically located in high-traffic areas to maximize visibility and brand awareness.
How We Can Help with OOH Advertising
- Identify key cities, neighborhoods, or high-traffic zones based on your target audience and campaign objectives.
- Advise on the best formats based on budget and visibility.
- Design eye-catching, brand-aligned creative optimized for mobile visibility and quick viewer comprehension.
- Coordinate with media vendors in each market to secure inventory, negotiate rates, and schedule deployment.
- Manage creative file submission, printing, and installation timelines to ensure proper execution.
- Track campaign delivery with vendor reports and photos to verify placements.
Radio Ads
How Radio Ads Work
Radio and digital radio advertising connect brands with listeners through audio spots delivered on traditional AM/FM stations or digital streaming platforms, such as Spotify, Pandora, and iHeartRadio, as well as podcasts. Traditional radio reaches audiences by region, format, and time of day, making it ideal for local targeting.
Digital radio provides enhanced precision through audience-based targeting, programmatic buying, and performance tracking. Both formats are effective for building brand familiarity, driving recall, and reaching consumers during drive time, work hours, or on-the-go moments.
How We Can Help with Radio Advertising
- Planning and placement of your ad on the right stations and time slots for your audience.
- Negotiating schedules with station reps and securing added value (mentions, interviews, promos).
- Creative development: scriptwriting, audio production, voice talent.
- Integration with digital radio and podcast sponsorships.
- Monitoring and verifying schedules through affidavits and station logs.
Print Media
How Print Media Works
Print advertising in magazines and newspapers allows brands to connect with targeted audiences through visually engaging, tangible placements. Ads can appear as full pages, spreads, or smaller units, and are selected based on publication type, readership demographics, regions, and circulation.
Magazines often offer niche targeting by interest or industry, while newspapers provide timely, regional reach. Print ads help build credibility and brand recognition, and are especially effective for campaigns that benefit from high-quality visuals, a longer shelf life, and the need to reach specific audiences.
How We Can Help with Print Media
- Selecting the right publications based on readership and circulation
- Coordinating ad placement in targeted sections or editorial adjacencies
- Designing print-ready creative that fits specs and captures attention
- Negotiating rates, premium placement, and bonus space when available
- Managing insertion orders, proofing, and delivery timelines
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