Digital Media Buying And Marketing

We connect with your audience where they spend the most time—on social media. Our campaigns are tailored to meet your specific goals, whether that’s building brand awareness, generating qualified leads, or driving conversions. As your media buying partner, we maximize your budget through precise targeting, engaging creative, and continuous optimization based on real-time performance.

With users spending over two hours per day on social platforms, we strategically place ads on Meta (Facebook, Instagram, Threads), X (formerly Twitter), Pinterest, Nextdoor, TikTok, Snapchat, and LinkedIn—ensuring your message reaches the right people, at the right time, on the right platform.

CCMedia manages the full suite of Google Ads products, including Search, Display, Local Services Ads, Demand Gen and Performance Max, to reach users at every stage of the customer journey. Working closely with our web team, we also evaluate landing page performance to ensure clicks lead to conversions, not just traffic.

For Search (also called pay-per-click, AdWords, or search engine marketing (SEM)), we take a strategic, ecosystem-wide approach. Using tools like SEMrush, Ubersuggest, and Google Trends, we conduct in-depth market and keyword research to identify high-value terms and monitor competitor activity. CCMedia is a Google Certified Partner in Google Ads, with almost two decades of experience in pay-per-click advertising.

We leverage programmatic advertising to deliver highly targeted, data-driven campaigns across digital channels. By utilizing real-time bidding and advanced audience segmentation, we place your ads in the optimal location, at the precise moment, and in front of the ideal audience—whether they’re browsing websites, streaming audio, watching connected TV, or scrolling through their favorite apps.

We leverage both first-party and third-party data to create robust audience profiles, ensuring campaigns not only reach the right users but also align with their behaviors, interests, and intent. Our approach goes beyond impressions—we optimize for performance, layering in geo-targeting, behavioral data, and contextual relevance to drive real results. Programmatic is a powerful tool in our media mix, helping expand reach while maintaining precision.

The way people watch TV has changed—at CCMedia, we ensure your media strategy stays current. Whether it’s live or on-demand content on major networks like ESPN, NBC, and NFL, or top streaming platforms like Hulu, Netflix, and Prime Video, we buy across all channels and apps to ensure your message reaches your target audience where they’re viewing and already spending time.

Our team understands the strengths and targeting capabilities of each platform—that’s our job. Staying on top of the latest nuances of media mix and opportunities is our passion. Through OTT (Over-the-Top) and CTV (Connected TV), we go beyond traditional TV to deliver ads based on location, interests, and behaviors. It’s not just about reaching more people—it’s about reaching the right people, with the right message, at the right time.

Streaming audio is an efficient and targeted medium that allows you to reach your audience based on their demographics and interests. You can also use podcasts, which are great for reaching highly engaged audiences with specific interests. With advanced targeting capabilities, we can reach listeners based on location, interests, behaviors, and even the content they’re tuning into.

Whether someone is commuting, working out, or relaxing at home, streaming audio reaches them in real, uninterrupted moments. Streaming audio and podcasts are not just background noise—it’s a powerful, personal way to connect with your audience. We ensure that your audio ads are part of a cohesive media strategy that drives awareness and action.