Have You Ever Built a Marketing Campaign to Find the Best Employees? Top-tier talent is getting harder to connect with every day. The best candidates aren’t responding to traditional tactics and you need to be more proactive to connect with them. With creative messaging and the right placement, you can target top-tier talent looking for a new opportunity. […]
A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.
By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. Google will remain the dominant player in worldwide […]
By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly […]
By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users’ time lines—if they opt in—based […]
By eMarketer Staff | March 17, 2016 | http://www.emarketer.com/Article/eMarketer-Lowers-Growth-Outlook-Twitter/1013714 Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems to have come to a near standstill. As a result, in its latest ad spending and usage forecasts, eMarketer has lowered its growth projections for Twitter’s ad revenues. This year, […]
Published on October 07, 2015 on Adage.com Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will compete with similar services from Facebook and Apple. Google’s new project, called the “Accelerated Mobile Pages Project,” is aimed at loading mobile web pages instantly instead of requiring consumers to […]