A powerful digital marketing strategy will connect you with your target audience and draw them to your products or services. Data shows industry-specific digital marketing drives the best results. But how do you create a winning digital marketing strategy for your industry? Your goal is to set yourself up as the leading choice in your space with the answers and solution that your potential customers are looking for.
By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly […]
By Christopher Heine | March 24, 2016 | http://www.adweek.com/news/technology/6-reactions-marketers-end-free-social-algorithm-era-unfolds-170352 Insagram last week unveiled its updated algorithm, which will reorder the images and videos users see in their news feeds based on their interests instead of how the posts were published chronologically. The development followed a similar move by Twitter six weeks ago to reorder users’ time lines—if they opt in—based […]
By Wayne Friedman | August 25, 2015 | http://www.mediapost.com/publications/article/256907/political-tv-advertising-still-big-for-2016-but.html You can understand digital media’s optimism this political season. But the reality is that this and next year’s political advertising extravaganza will still be on TV. According to Borrell Associate, some $5.5 billion will be spent on national political TV advertising, with around $1.08 billion spent on political digital media. […]
By George Patten | December 29, 2015 | http://www.campaignlive.com/article/media-buying-will-harder-2016/1377935 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing director. While media is typically the largest single marketing expenditure, few marketers have a firm grasp of how their investments have performed. Marketers are also unsure whether the agency recommending […]
Written by Meaghan Moraes | September 25, 2015 | http://blog.hubspot.com/marketing/7-game-changing-marketing-trends-to-tackle-in-2016 Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this […]