Sugar Bowl Ski Resort
Client Overview
One of the oldest ski resorts in California, Sugar Bowl has a storied past with ties to Austrian ski culture, Hollywood, and Walt Disney. This special place helped bring skiing to “sunny California,” was home to the state’s first chairlift, and the West’s first ski gondola. Today, Sugar Bowl continues to attract adventurous winter sports enthusiasts who are drawn to the authentic, community-based experience that can only be found here.
Business Goal
Increase overall tickets sales, and sales for special ticket sale events
Target Audience
Ski Enthusiasts
Services Provided
- Strategic ad placement on Google, Meta, TikTok, Snapchat, and programmatic digital platforms
- Outdoor placements in high-traffic and high-impact zones
- Streaming TV
- Radio spots for added reach and frequency
- Complete rate negotiation and bonus spot procurement, leveraging our established relationships with media partners to maximize campaign value and reach
Objectives
Objective Statement
To increase season pass sales, lift tickets, and rentals while reinforcing Sugar Bowl’s position as a premier ski resort.
KPI’s
Measure campaign success through ad-driven revenue, website traffic growth, social media engagement, and overall resort business performance.
Our Strategy
Our Approach
Execute a strategically crafted, multi-channel advertising campaign that seamlessly integrates digital and traditional media in key markets, including San Francisco and Sacramento.
Unique or Innovative Tactics Used
As a dedicated partner, we also managed all radio promotions and trade opportunities, maximizing placement and awareness. Additionally, we successfully implemented a weather-triggered outdoor ad system, dynamically adjusting creative to inform audiences about incoming storms
Results Or Outcomes
Results
Our digital strategy expanded to include comprehensive campaigns that utilized Google, Social Media, Programmatic, and other channels.
Data and Metrics to Show Success
The 2023/2024 ski season delivered more than 67 million impressions and over $4.8 million in revenue from paid ads.
Before and After Comparison
Clicks increased by 593% from 2019 to 2022, and impressions increased by 552% from 2019 to 2022. Sugar Bowl received 294K clicks in the 2023/24 Season.
Ready for a Better
Media Buy?
Partner with a team that’s been maximizing media dollars for over 30 years. Let us become an extension of your team.
