Nevada DMV
Client Overview
The Nevada DMV (Department of Motor Vehicles) is a state agency in Nevada responsible for administering various services related to driver’s licenses, vehicle registration, and related regulations within the state. It handles tasks such as issuing and renewing driver’s licenses and identification cards, registering and titling vehicles, issuing license plates, and enforcing motor vehicle laws.
Business Goal
To drive more online registrations
Target Audience
Vehicle Owners
Services Provided
- Strategic ad placement on Google, Meta, and programmatic digital platforms
- Outdoor placements in high-traffic and high-impact zones
- Public service announcements on radio networks for added reach and frequency
- Full rate negotiation and bonus spot procurement, leveraging our established relationships with media partners to maximize campaign value and reach
Objectives
Objective Statement
Promote key services and drive residents, both in urban centers and rural communities, to utilize the DMV’s online platforms.
KPI’s
Impressions, Website Visits, Social Engagements, Paid Ad Performance (CTR, Clicks, Video Views, etc), Feedback from client on utilized services.
Results Or Outcomes
Results
The website experienced strong audience engagement, with 54% of returning users and 46% of new users, indicating that we are effectively retargeting efforts while also creating new awareness.
Data and Metrics to Show Success
For a recent campaign, R1 (Rapid Registration), we delivered a total of 9.5 million impressions, 334,000 clicks, and 138,000 page visits.
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Media Buy?
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