Join Together Northern Nevada
Client Overview
Join Together Northern Nevada (JTNN) is a community coalition dedicated to reducing substance misuse and promoting wellness across Washoe County. Through prevention education, community outreach, and strategic partnerships, JTNN works to create a safer, healthier environment—especially for youth and families. The organization focuses on data-driven strategies, public awareness campaigns, and access to resources that support long-term behavioral health and substance use prevention.
Business Challenge
Drive awareness of the dangers of drug and alcohol misuse throughout Washoe County, promoting prevention, education, and healthier choices across the community.
Target Audience
Washoe County Residents and Parents with younger children
Services Provided
- Outdoor digital billboards and posters in high traffic areas
- Radio PSAs as added value
- Meta Ads
- Streaming TV and Cable
- TikTok Ads
- Snapchat Ads
- Traditional TV
Objectives
Objective Statement
Raise awareness throughout Washoe County about the dangers of drug use, with a specific focus on reaching and protecting the youth population.
KPIs: Impressions, Website Visits, Social Engagement
Results Or Outcomes
Data and Metrics to Show Success
Over the past four years, our campaigns in Washoe County, Nevada have delivered impressive results—driving over 13 million impressions, 43K clicks, 13K page visits, and more than 1 million video completions. The website saw 82% new users and 18% returning visitors, demonstrating our ability to attract new audiences while effectively retargeting and re-engaging existing users to build sustained awareness.
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