Sierra At Tahoe
Client Overview
Sierra-at-Tahoe is a beloved ski resort located just 12 miles west of South Lake Tahoe, known for its laid-back, local vibe and excellent terrain for all skill levels. With over 2,000 skiable acres, nine terrain parks—including the only halfpipe on the South Shore—and access to expert backcountry terrain in Huckleberry Canyon, it offers something for every type of skier or rider. The resort averages 400+ inches of annual snowfall and recently joined the Ikon Pass network, making it an even more accessible and valuable destination. While it doesn’t offer on-mountain lodging, its proximity to South Lake Tahoe makes it an ideal day-trip or weekend getaway spot.
Business Challenge
Not enough season passes sales.
Target Audience
Ski and snowboard enthusiasts, returning season pass holders, past lift ticket purchasers, and individuals interested in lessons or improving their skills on the mountain.
Services Provided
- Strategic ad placement on Google, Meta, TikTok, Snapchat, and programmatic digital platforms
- Outdoor placements in high-traffic and high-impact zones
- Streaming TV
- Radio spots for added reach and frequency
- NBC Sports featuring In Game and Lineage for Sacramento Kings
Objectives
Objective Statement
Increase season pass sales, lift tickets, rentals while reinforcing Sierra at Tahoe position as a premier ski resort.
KPI’s
Measure campaign success through ad-driven revenue, website traffic growth, social media engagement, and overall resort business performance
Results Or Outcomes
Return of Investment or Return on Ad Spent
We delivered a digital ROAS of $16.54!
Data and Metrics to Show Success
The 2024/2025 ski season delivered more than 21 million impressions and over $2.9 million in revenue from paid ads.
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Media Buy?
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