Press

Media buying will get harder in 2016

March 2, 2016

By George Patten | December 29, 2015 | http://www.campaignlive.com/article/media-buying-will-harder-2016/1377935 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing

7 Game-Changing Marketing Trends To Tackle in 2016

March 2, 2016

Written by Meaghan Moraes | September 25, 2015 | http://blog.hubspot.com/marketing/7-game-changing-marketing-trends-to-tackle-in-2016 Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a

Wanna Buy a Radio Station Really Cheap?

December 2, 2015

by Darryl Parks • November 11, 2015 on darylparks.com It’s been almost 20 years ago since the Federal Communications Commission (F.C.C.), the National Association of Broadcasters (N.A.B.),

RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year

November 17, 2015

By Lindsay Stein. Published on November 17, 2015, on adage.com Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers In 2016, marketing and

Analysis shows a holistic approach is key

November 11, 2015

Article originally published on adweek.com by Andreas Goeldi. The shift of ad dollars from TV to online video has been largely impeded by one factor: reach.

Google speeds up mobile web, keeps ads

October 7, 2015

Published on October 07, 2015 on Adage.com Google on Wednesday introduced a publishing platform designed to make news articles on smartphones load faster, which will