Professional Bio
Taylor is a local to the Reno-Tahoe area. She first discovered her passion for media while working for the University of Nevada’s school magazine, where she gained hands-on experience in content creation and marketing. This early exposure led her to explore social media marketing and website development, ultimately sparking her interest in media buying.
She began her career at a local Reno agency as an intern, where she was quickly introduced to media buying and became deeply engaged with its strategic impact. Since then, Taylor has managed and executed media placements for a diverse range of clients, including casinos, restaurants, retail businesses, and nonprofits. Her portfolio includes media implementation for high-profile clients such as Sierra-at-Tahoe, Carson Tahoe Hospital, Sugar Bowl Ski Resort, and Favorite Bay Resort, helping to drive brand awareness and measurable results.
Taylor is a fast learner and highly proficient in industry-leading software, including Advantage, DV360, Simpli.fi, StackAdapt, Meta, and others. She has developed and executed a variety of cross-channel and cross-platform traditional and digital media plans. In addition to traditional placements across TV, outdoor, print, and radio, she excels in media strategy that maximizes impact and return on investment.
Taylor plays a pivotal role in reporting and analytics, delivering detailed insights on campaign performance to help optimize media strategies and maximize ROI. With a sharp focus on objectives, KPIs, and measurable results, she ensures that every campaign aligns with client goals.
Personal Bio
- Born: Carson City, NV
- Raised: Gardnerville, NV
- Fun Fact: I love yoga and hope to one day complete a teacher training.
- Second Calling: Dermatologist
- Certifications: StackAdapt, Google Marketing Platform Display & Video 360, UNLV Digital Marketing Science-Google Ads, Google Analytics, HubSpot Marketing
Personal Statement
Life is messy and full of unexpected twists, but I believe it’s in the challenges that we become our most dynamic and defined selves. I’ve always valued working hard for the things that truly matter—and that mindset is what drives me in both life and career. I love working in media because it connects people. Whether it’s the latest show, book, or podcast, media gives us something to relate to and talk about. Within those channels, I focus on placing thoughtful, strategic ad campaigns that make a lasting impact—not just for my clients, but for the audiences they reach. At CCMedia, I’m proud to be part of a small, women-led team that truly cares about each client. We’re constantly thinking about the smartest, most effective ways to get the message out. Outside of work, I love to travel—and recently became scuba certified, which means a lot more of my future adventures will be underwater.
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