Professional Bio
Laura Partridge is the Founder and President of CCMedia, a woman-owned media buying agency she launched in 1991. With more than 40 years in the advertising industry, she has developed, planned, and negotiated over $200 million in media placements, helping brands of all sizes maximize their reach and results. She also owns CCMedia Publishing, which produces highly targeted community and homeowner association magazines.
A San Francisco native raised in Marin County, Laura began her career in radio before becoming an entrepreneur in Truckee/North Lake Tahoe more than three decades ago. Her company has since grown and evolved with the industry, also expanding into both media buying agency services and publishing. Today, CCMedia is recognized for its holistic, media-agnostic approach—creating strategic media plans that integrate traditional media, all types of digital media, and social platforms; buying media better; and delivering measurable results through strong client partnerships and creative negotiations. CCMedia Publishing now produces seven community magazines, including Truckee Magazine, Northstar Living, The Shire, Tahoe Donner News, IVGID Magazine, ArrowCreek View, and Damonte Ranch magazine, which provide exclusive content and highly effective advertising opportunities to reach residents and second-homeowners.
In addition to her Bachelor’s degree from UCSB, Laura has numerous other credentials in radio advertising, digital marketing, market research, ratings, and social media. She is an active member of the Entrepreneurs’ Organization (EO), where she has held multiple leadership roles and continues to foster growth, learning, and connection among entrepreneurs. She has also served on several community boards, including the Truckee Donner Chamber.
Known for her strategic expertise, ability to integrate all types of media, and compassionate leadership, Laura is passionate about helping businesses succeed. Today, she is proud to lead a strong, dedicated team at CCMedia and is excited to continue expanding the agency’s impact through strategic partnerships and innovation.
Outside of work, she’s an avid traveler, skier, scuba diver, golfer, and outdoor enthusiast, enjoying adventures with her husband and three children.
Personal Bio
- Born: San Francisco, CA
- Raised: Tiburon, CA. High school at Fountain Valley School in Colorado Springs. Off to New York to attend Skidmore College, and then to the other coast to complete her Business & Economics and a minor in Communications degree at UC Santa Barbara.
- Fun Laura Fact: In addition to being a DJ as a means of supporting college life, she played Varsity Ice Hockey and Field Hockey in college. I wanted to be a modern dancer in New York City, and later an economist.
- Motivation: I’m an extremely passionate (and compassionate) person, and it shows in everything I do.
- Other dream jobs: Interior designer.
- Spirit animal: Elephant. They are amazing, intelligent, and compassionate creatures.
Personal Statement
I love business. I love numbers. I appreciate the complexity of various media channels and how they interconnect with one another. I enjoy interacting with people, sales, creative negotiation, and bringing it all together for my clients. I thrive on creating and maintaining lasting, meaningful, and win-win relationships. I derive great satisfaction from positively impacting a client’s growth. In addition to loving my work, my family and three children are the most essential part of my life. I also have an insatiable need to travel the world. I am an avid scuba diver, golfer, bicycle enthusiast, gardener, and hiking enthusiast, among many other adventure-seeking activities and sports.
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