Professional Bio
Lacey Scott is a self-proclaimed media nerd. She is a 2007 graduate of the Reynolds School of Journalism at the University of Nevada. She started her career as a Media Buyer at The Glenn Group, where she worked on healthcare, casino, public safety, and automotive clients. She then joined Spectrum Reach, where she held a number of media-focused positions across her 15-year tenure. In her most recent role as a Sales Operations & Strategy Manager, she led a team of 8 account planners and coordinators who prepared and executed local and regional TV and digital media campaigns.
For the past 10 years, Lacey has served as a board member of American Advertising Federation (AAF) Reno chapter in various roles including Special Events Co-Chair, Vice President, President (2021-2023), Past President, and is currently Treasurer. She co-chaired the AAF District 14 American Advertising Awards for 2024 and 2025 and is a member of the planning committee for the AAF Western Region Best of the West Media Awards. She is also the advisor for Ad 2 Reno, a nonprofit organization dedicated to professionals aged 32 and under working or aspiring to work in advertising, marketing, and related industries. She is currently the Lieutenant Governor of AAF District 14, and will step into the role of Governor in July 2026. In addition to her work with AAF, she is a member-at-large on the Reynolds School of Journalism Alumni Chapter board.
Lacey was honored to be named the AAF Western Region Best of the West Media Professional of the Year in 2022. She also received the President’s Award of Excellence Award from AAF Reno in 2023.
Personal Bio
Born: Reno, NV
Raised: Reno, NV
Fun Lacey Fact: I’m obsessed with all things Star Wars and have attended multiple Star Wars Celebration conventions across the country!
Second Calling: Event/Party/Trip Planner
Spirit animal: Owl
As a media buyer, I learned how powerful smart planning and sharp negotiation can be and how much I loved being in the middle of it all. Working for a sales organization, I thrived at the intersection of strategy and teamwork — building plans, solving problems, mentoring others, and making the complex feel manageable (and maybe even a little fun). If there’s a throughline in my career, it’s leadership and community. Supporting our industry and the people in it isn’t just something I do, it’s something I deeply believe in.
Personal Statement
I’ve proudly called myself a media nerd for years — and I wear that title like a badge of honor.
I’m especially energized by opportunities to bring people together — whether that’s collaborating across teams, helping newer voices find their footing in the industry, or creating space for ideas that challenge how we’ve always done things. Media is constantly evolving, and I love being part of that momentum — learning, adapting, and helping others do the same along the way.
When I’m not talking shop, you can probably find me at a concert, deep in a pop culture rabbit hole, or planning my next Disney trip (yes, I have spreadsheets and 5 a.m. alarms). Because at the end of the day, whether it’s media, leadership, or Disney itineraries, I’m all in. Curious, collaborative, and always just a little bit obsessed with the details — that’s me.
Ready for a Better
Media Buy?
Partner with a team that’s been maximizing media dollars for over 30 years. Let us become an extension of your team.
