Professional Bio
With over 28 years of experience in the advertising industry, Kristin is a seasoned expert in media strategy, planning, and execution. At CCMedia, she brings deep expertise in both traditional and digital media, with a focus on seamlessly integrating the two to deliver high-impact, full-funnel campaigns.
Kristin helps define success metrics and plans detailed, channel-specific strategies that drive performance. She oversees the placement and creative trafficking of clients’ campaigns, ensuring every buy is cost-effective, strategically targeted, and flawlessly executed. Kristin expertly negotiates media placements to maximize value, frequently securing added-value opportunities such as bonus spots, no-charge placements, editorial features, and extended campaign visibility.
She utilizes the Advantage media buying system to manage budgets and ensure a smooth invoicing process from start to finish.
Before joining CCMedia in 2014, she worked at MeringCarson in Sacramento, where she supported high-profile accounts including Visit California, San Diego Tourism Authority, Thunder Valley Resort Casino, Raley’s/Bel Air/Nob Hill grocery stores, Auto Club Speedway, Papa Murphy’s, and Sutter Health.
Personal Bio
- Born: Portland, Oregon
- Raised: Colfax High School, Colfax, CA then off to CSU, Sacramento where I majored in Business Administration with a concentration in Marketing
- Fun fact about Kristin: In her twenties, Kristin took a leap and moved to Kauai in search of the island life—an unforgettable experience that taught her the value of bold decisions (and backup plans).
- Second calling: Botanist – plants are fascinating.
- Best part about media buying: Kristin genuinely loves what she does and finds excitement in the constant evolution of media—no two days are ever the same, and that’s exactly how she likes it.
- What types of advertising are available: Television, radio, newspapers, print inserts, magazines, out-of-home media such as digital outdoor, outdoor posters, BART trains, transit buses, airport kiosks, ski resorts, Digital Advertising including programmatic, Connected TV, Social Media, e-blasts, digital audio, Google, YouTube, and more
- Certifications: Google Marketing Platform Display & Video 360, StackAdapt, Simplifi
- Spirit Animal: Bear. They are resilient, loyal, and grounded with a preference for solitude.
Personal Statement
Blending strategy and creativity, I’m passionate about building campaigns that deliver meaningful results. I thrive on the ever-changing world of media and the opportunity to continually learn, adapt, and discover new ways to connect brands with their audiences.Outside of work, I find inspiration by exploring new places, meeting people, and learning from different perspectives. Traveling fuels my curiosity and reminds me that there’s always more to discover—both in the world and in my work. Whether planning a new media strategy or my next trip, I’m driven by discovery, growth, and the excitement of what’s ahead.
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