Professional Bio
Ally has been a part of the CCMedia team since 2010 and has worked with Laura since 2000. Ally cultivates strong relationships with all media outlets, recognizing that effective media campaigns are built on quality interactions with media representatives and management. She leads her team with the understanding that both the company and the media thrive on these relationships. Ally oversees comprehensive media plans, ensuring the seamless integration of digital and traditional media for optimal ROI. She manages a team of planners, buyers, and accountants, guaranteeing that all client services are executed effectively and efficiently.
She develops strategic media plans for clients across traditional and digital media channels. Ally collaborates closely with sales representatives to negotiate added value and promotional opportunities, enhancing impact among target audiences with increased reach, frequency, and engagement.
With over 28 years of experience in marketing and media, Ally possesses extensive knowledge of the industry. Her expertise and connections span Nevada, California, Arizona, Oregon, Washington, Idaho, and other markets nationwide. This enables her to offer clients unique media opportunities, including negotiated rates, added value, increased exposure, and promotional opportunities with media partners. Ally has also spent over 28 years planning and purchasing media for conventions, meetings, and wholesale tourism, including her tenure with the RSCVA.
Ally earned a certificate from the Advanced Leadership Academy through the University of Nevada, Reno Extended Studies program, and studied child development at Oregon State University.
Personal Bio
- Born: Montebello, CA
- Raised: Carson City, NV
- Childhood nickname: Alley Cat.
- Care to elaborate: My cousins were mean!
- If your life were made into a movie, what would the title be: The Balancing Act
- Fun fact about Ally: I love to walk and can walk forever
Personal Statement
I’m a firm believer that life is meant to be lived fully and shared generously. At the center of everything I do is my family—my grown children, who continue to inspire me with their strength and growth, and my grandchildren, whose joy, curiosity, and laughter have become the heartbeat of my why. I’ve built my career on relationships, strategy, and a relentless work ethic—but it’s always been about more than just the work. It’s about creating something that lasts. I strive to be a source of stability, opportunity, and example—for my family, my team, and the clients I serve. Leading with integrity, showing up with energy, and staying curious have kept me both grounded and growing. Travel feeds my soul. Whether I’m exploring a new city, revisiting a favorite place, or simply getting away to reset, it reminds me of how big the world is—and how much there still is to see, do, and give. It keeps me grateful, humble, and open. To me, success isn’t just what I accomplish—it’s what I pass on. It’s the memories made, the lessons modeled, and the love shared. That’s what I’m building, day by day.
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