Our Team Makes Us the Best Media Buyer in Reno
Born: San Francisco, CA
Raised: Tiburon, CA. High school at Fountain Valley School in Colorado Springs. Off to New York attending Skidmore College, and then to the other coast to complete her degree at UC Santa Barbara.
Fun Laura Fact: Played Varsity Ice Hockey and Field Hockey in college. I wanted to be a modern dancer in NYC, and later an economist.
Motivation: I’m an extremely passionate (and compassionate) person, and it shows in everything I do.
Other dream job: Interior designer
Personal Statement: I love business. I love numbers. I love the complexity of different media channels and how they interact with one another. I enjoy people, sales, creative negotiation, and pulling it all together for a client. I thrive on creating and maintaining lasting, meaningful and win-win relationships. I get a lot of satisfaction out of positively impacting a client’s growth. In addition to loving my work, the most important part of my life is my family. I also have an insatiable need to travel the world.
Spirit animal? Elephant. They are amazing, compassionate creatures.
Prior to founding CCMedia (previously named Creative Concepts) in 1991, Laura worked at radio stations in New York, Santa Barbara, and Reno. She has held positions of General Sales Manager, Advertising Consultant, News Director, Public Service Director and even disc jockey.
Before setting out to become the best media buyer in Reno, and having the most effective and sought-after media buying agency in the region, Laura worked in sales, promotions, training, market research, copywriting, production, and live voice work. She’s a certified radio and digital marketing consultant through the Radio Advertising Bureau, and is also certified in Arbitron’s PPM Market Research and Ratings program, and has a social media certificate from UNR.
Laura is past president of the Reno Tahoe Entrepreneurs Organization (EORT) and remains an active member, as well as a coach for the Accelerator program. She’s a board member of the Villages at Mauna Lani, past-president of the Tahoe Forest Hospital Foundation, past VP of the Truckee Donner Chamber of Commerce, a founding member of the Tahoe Truckee Community Foundation Queen of Hearts fund, and a graduate of the University of California Santa Barbara with a BA in Business and Economics.
Executive Vice President
Director of Media
Born: Montebello, CA
Raised: Carson City, NV
Childhood nickname? Alley Cat.
Care to elaborate? My cousins were mean!
If your life were made into a movie, what would the title be? Full-Court Press
Fun fact about Ally: I am reliving my youth through my boys and their sports. I love every minute we spend watching them grow into awesome human beings, friends and team players.
Best thing about the media world? Building relationships with our diverse client base and getting them the best deal possible.
Spirit animal? Eagle
While working 10 years at the Reno-Sparks Convention and Visitors Authority, Ally was actively involved in branding Reno-Tahoe as “America’s Adventure Place” and later with the “Far From Expected” campaigns. She’s managed and marketed facilities and events such as the National Bowling Stadium and the Reno Events Center, and has worked on the production side of the Reno-Tahoe Adventure Show television series that aired in the Bay Area.
Ally recevied a certificate for Advanced Leadership Academy with the University of Nevada, Reno Extended Studies, Ally studied child development at Oregon State. In her off time, Ally is running around watching her boys play sports, she enjoyes pilates, walking, the ocean and traveling.
Vice President of Client Success
Born: Santa Rosa, CA
Raised: Carlsbad, CA
As our Vice President of Client Success, Kelly provides oversight of our clients media plans to ensure we meet the expected goals and stay within budget. She works closely with our clients to build comprehensive and strategic marketing plans in order to achieve client objectives. By working closely with both our clients and our agency team she provides the insight, experience and knowledge needed to maximize budgets and ROI.
Kelly’s tenacious personality and “can do” attitude is what has driven her success and that of her clients. She knows that strong relationships build even better partnerships. Kelly is dedicated to leading our team to ensure our clients’ success. Kelly’s extensive experience in broadcast television and digital media provide our clients with opportunities that garner negotiated rates, added value, added exposure, and promotional opportunities with media partners. She has experience working with clients in Automotive, Education, Entertainment/Casino, Political Candidates & Action Committee’s, Retail & Legal Services, just to name a few.
In her off time, Kelly is Mom to her son Benjamin and daughter Stella. She loves to cook and take her family on new adventures and make amazing memories.
Director of Digital Media
Born & Raised: Carol Stream, IL
Fun fact about Deb: Coach, skater, and captain for Sierra Regional Roller Derby.
Second Calling: Landscape Designer
Certifications: Google Analytics, Google Marketing Platform Display & Video 360, StackAdapt
As Director, Deb provides digital thought leadership for the agency and its clients, ensuring on-target media solutions that drive results. With over 10 years of advertising experience, Deb has a proven track record of success in media buying, strategy development, data analysis, and campaign optimization. She’s passionate about driving results for our clients and develops comprehensive campaigns that deliver on ROI.
She understands the nuances of the customer journey and how digital and traditional media work together to influence consumer behavior. She is well-versed in the Google Marketing Platform and has led successful campaigns across display, video, social media, SEM, OTT, email, and digital audio.
Her professional background consists of digital marketing (planning & buying), social media strategy, reporting & analysis, and graphic design. When she’s not working or skating, you can find her outdoors among the mountains, hiking, camping, kayaking, or skiing.
Senior Media Buyer
Born: Portland, Oregon
Raised: Colfax, California
Fun fact about Kristin: I tried living in Kauai for eight weeks when I was 20.
Second calling? Botanist (just don’t ask me about plants cause even though it is my second calling, I don’t have time now to learn about it…)
Best part about media buying? Negotiating. I love the satisfaction of getting the best package for our clients.
What types of advertising are available? Television, radio, newspaper, newspaper inserts, magazines, outdoor bulletins, digital outdoor, outdoor posters, BART trains, transit buses, airport kiosks, mobile & desktop banners, social media, eBlasts, digital radio, Google, YouTube, OTT and so much more…
Spirit animal? Bear… I like to hibernate at times, bask in the sun and I am very protective of my young.
Certifications: Google Marketing Platform Display & Video 360
Kristin works with the placement and creative trafficking of clients’ television, radio, print and outdoor media schedules. An expert on the media buying Strata system, Kristin manages and tracks client spending, return on investment, and ensuring the client invoice process is seamless.
Kristin has more than 25 years of professional experience in the advertising industry. Prior to working for CCMedia, she worked for MeringCarson in Sacramento.
At MeringCarson, Kristin worked with clients Visit California, San Diego Tourism Authority, Thunder Valley Resort Casino, Raley’s/Bel Air/Nob Hill grocery stores, Auto Club Speedway, Papa Murphy’s and Sutter Health.
In her time off, Kristin is a mother of two active young men, and enjoys running, snowshoeing, traveling and spending time with her family.
Senior Programmatic Buyer
Born & raised: Evansville, IN
Emma has been working in digital marketing for over a decade. She thrives in an ever-changing environment with a hunger for learning which makes her a true asset to the CCMedia team. She has worked on campaigns of all sizes for various local and regional businesses across the country diversifying her knowledge of multiple industries. She brings strong experience in the automotive, health/medical, retail, and real estate industries.
Emma has a Bachelor of Arts from Ball State University in Telecommunications & Marketing. She also studied theatrical costume design and studio art while in undergrad. She has worked with large media companies such as Sinclair Broadcast Group, McClatchy, and Granite Broadcasting and possesses intricate knowledge of how television stations operate and how they have had to evolve with the emergence of digital advertising. She has watched and adapted as digital advertising went from “some ads on the local TV stations website” to robust omnichannel marketing plans with refined targeting capabilities.
When not working, she’s most likely playing with her two kiddos, Tucker (5) and Bennie (1), who are literally the coolest things she has ever created! Portrait photography is her artistic outlet and she spends her leisure time enjoying the warm weather of SC at the pool, at the beach, or on a boat.
Born: Woodbridge, VA
Raised: Northern Virginia & Northern California
Fun Fact: I am a Type One Diabetic, have played soccer on a national level, am an avid road-tripper, and have traveled all over the world for live music shows and festivals.
Second Calling: Movie-maker, travel photographer, or animal rescuer.
Certifications: Facebook Digital Marketing, Social Media Management, Social Media Marketing & Advertising, Measuring & Optimizing Social Marketing Campaigns
Jordan is an all-around go-getter. Her knowledge of social media and breadth of experience across industries suits her well to run CCMedia’s social media campaigns. She is also responsible for client reporting, equipping our clients with the information they need to understand campaign performance and where opportunities for growth exist.
Jordan has been working in business since she was just a kid and has experience in almost every industry you can think of from food and beverage to politics. She has a Bachelors in Business Leadership and Management and has studied graphic design, marketing, and advertising with plans to get her MBA in the next few years.
She has worked for well-known companies such as The Walt Disney Company, the NBA, and Sinclair Broadcast Group, but has also run her own business and worked with numerous local and small business owners through the country. She loves everything about business, marketing, and advertising and is always up for learning something new.
Outside of work, Jordan enjoys hiking, kayaking, traveling, movie-watching, and volunteering.
Born: Carson City, NV
Raised: Gardnerville, NV
Fun Fact: I love yoga and hope to one day complete a teacher training.
Second Calling: Dermatologist
Certifications: StackAdapt, Google Marketing Platform Display & Video 360
Taylor handles both traditional and digital media buys for CCMedia clients. A local to the Reno-Tahoe area, she first started pursuing media when working for the University of Nevada’s school magazine. From there, she started exploring other media avenues such as social media marketing and website development. She got her career start interning at a local Reno agency where she was introduced to media buying and fell in love with it.
Taylor has purchased media for casinos, restaurants, retail stores, non-profits, and automotive companies. Taylor understands the significant impact media has on the success of a business and enjoys being part of the media decision-making process.
Outside of work, Taylor loves to hike in Tahoe and explore local breweries.
Born: Oxnard, CA
Raised: Camarillo, CA
Fun Fact: Has visited over half of the major league baseball stadiums and plans to visit the rest!
Second Calling: Genealogist
As the Publication Manager for CCMedia, Peggy is responsible for the production of five homeowner magazines as well as advertising sales.
In her time off, Peggy loves spending time with her family, watching baseball, playing video games and researching family history.
Client Success Coordinator
Born: Columbia, SC
Raised: Reno, Nevada
Fun fact: I have a twin sister (Stacy). We look and sound very much alike.
Second calling: Something that involves travel.
Tracy has an extensive background in event and meeting planning locally with the Reno-Sparks Convention & Visitors Authority, the University of Nevada, Reno, and Squaw Valley/Alpine Meadows Ski Resort. Tracy brings to the table an exceptional attention to detail, strong communication skills, and an enthusiastic approach to her work.
Born: Tuscon, AZ
Raised: Los Angeles, CA
Fun fact: I brew delicious beer.
Second Calling: Spinning Instructor