Our Team Makes Us the Best Media Buyer in Reno

Laura Partridge
President

PERSONAL

Born: San Francisco, CA

Raised: Tiburon, CA. High school at Fountain Valley School in Colorado Springs. Off to New York attending Skidmore College, and then to the other coast to complete her degree at UC Santa Barbara.

Fun Laura Fact:  Played Varsity Ice Hockey and Field Hockey in college.  I wanted to be a modern dancer in NYC, and later an economist.

Motivation:  I’m an extremely passionate (and compassionate) person, and it shows in everything I do.

Other dream job:  Interior designer

Personal Statement:  I love business. I love numbers. I love the complexity of different media channels and how they interact with one another. I enjoy people, sales, creative negotiation, and pulling it all together for a client.  I thrive on creating and maintaining lasting, meaningful and win-win relationships. I get a lot of satisfaction out of positively impacting a client’s growth. In addition to loving my work, the most important part of my life is my family. I also have an insatiable need to travel the world.

Spirit animal?  Elephant. They are amazing, compassionate creatures.

PROFESSIONAL

With over 36 years of experience in the industry, Laura is well known for her established industry relationships and ability to get even the toughest projects implemented. For over 28 years, she has been planning, creating and negotiating media plans for the agency’s diverse clients, purchasing well over $150M locally, regionally and nationally. As owner and President of the company, she is also responsible for the management of the company, from sales and financials to staffing, and everything in between. She is proud of the solid team that CCMedia has become and looks forward to adding new clients to CCMedia’s roster.

Prior to founding CCMedia (previously named Creative Concepts) in 1991, Laura worked at radio stations in New York, Santa Barbara, and Reno. She has held positions of General Sales Manager, Advertising Consultant, News Director, Public Service Director and even disc jockey.

Before setting out to become the best media buyer in Reno, and having the most effective and sought-after media buying agency in the region, Laura worked in sales, promotions, training, market research, copywriting, production, and live voice work.  She’s a certified radio and digital marketing consultant through the Radio Advertising Bureau, and is also certified in Arbitron’s PPM Market Research and Ratings program, and has a social media certificate from UNR.

Laura is past president of the Reno Tahoe Entrepreneurs Organization (EORT) and remains an active member, as well as a coach for the Accelerator program. She’s a board member of the Villages at Mauna Lani, past-president of the Tahoe Forest Hospital Foundation, past VP of the Truckee Donner Chamber of Commerce, a founding member of the Tahoe Truckee Community Foundation Queen of Hearts fund, and a graduate of the University of California Santa Barbara with a BA in Business and Economics.

Ally Hutson
Vice President, Director of Media

PERSONAL

Born: Montebello, CA

Raised: Carson City, NV

Childhood nickname? Alley Cat.

Care to elaborate? My cousins were mean!

If your life were made into a movie, what would the title beFull-Court Press

Fun fact about Ally:  I am reliving my youth through my boys and their sports. I love every minute we spend watching them grow into awesome human beings, friends and team players.

Best thing about the media world? Building relationships with our diverse client base and getting them the best deal possible.

Spirit animal?  Eagle

PROFESSIONAL

Ally develops and implements strategic traditional media campaigns through print, television, radio, outdoor and promotional opportunities. With more than 25 years of experience in marketing and media, Ally’s extensive knowledge of the tourism industry, her expertise, and relationships in the available marketing opportunities throughout Nevada, San Francisco, Los Angeles, Phoenix, along with other markets across the country, she’s able to provide clients with unique media opportunities with our media partners. She works closely with sales representatives negotiating added value and promotional opportunities in order to generate increased impact amongst target audiences with increased reach, frequency, and engagement. Ally also oversees the totality of media plans – how digital and traditional overlap and integrate for more successful ROI.

While working 10 years at the Reno-Sparks Convention and Visitors Authority, Ally was actively involved in branding Reno-Tahoe as “America’s Adventure Place” and later with the “Far From Expected” campaigns. She’s managed and marketed facilities and events such as the National Bowling Stadium and the Reno Events Center, and has worked on the production side of the Reno-Tahoe Adventure Show television series that aired in the Bay Area.

Ally recevied a certificate for Advanced Leadership Academy with the University of Nevada, Reno Extended Studies, Ally studied child development at Oregon State. In her off time, Ally is running around watching her boys play sports, she enjoyes pilates, walking, the ocean and traveling.

Kristin Tabor
Media Buyer

PERSONAL

Born: Portland, Oregon

Raised: Colfax, California

Fun fact about Kristin: I tried living in Kauai for eight weeks when I was 20.

Second calling? Botanist (just don’t ask me about plants cause even though it is my second calling, I don’t have time now to learn about it…)

Best part about media buying? Negotiating. I love the satisfaction of getting the best package for our clients.

What types of advertising are available?  Television, radio, newspaper, newspaper inserts, magazines, outdoor bulletins, digital outdoor, outdoor posters, BART trains, transit buses, airport kiosks, mobile & desktop banners, social media, eBlasts, digital radio, Google, YouTube, OTT and so much more…

Spirit animal?  Bear… I like to hibernate at times, bask in the sun and I am very protective of my young.

PROFESSIONAL

Kristin works with the placement and creative trafficking of clients’ television, radio, print and outdoor media schedules. An expert on the media buying Strata system, Kristin manages and tracks client spending, return on investment, and ensuring the client invoice process is seamless.

Kristin has more than 23 years of professional experience in the advertising industry. Prior to working for CCMedia, she worked for MeringCarson in Sacramento.

At MeringCarson, Kristin worked with clients Visit California, San Diego Tourism Authority, Thunder Valley Resort Casino, Raley’s/Bel Air/Nob Hill grocery stores, Auto Club Speedway, Papa Murphy’s and Sutter Health. 

In her time off, Kristin is a mother of two active young men, and enjoys running, snowshoeing, traveling and spending time with her family.

Deb Sosnowski
Digital Strategy Manager

PERSONAL

Born & Raised:  Carol Stream, IL

Fun fact about Deb: Blocker for Sierra All-Stars roller derby team

Second Calling: Landscape Designer

PROFESSIONAL

Deb manages digital strategy for CCMedia, including programmatic buying through the Google Marketing Platform, mobile strategy, social media, video, digital radio, SEM and email marketing. This includes digital media planning and buying, and strategy and optimizations.

With over 8 years of advertising experience, Deb has a proven track record of success in media buying, strategy development, data analysis, and campaign optimization. She’s passionate about driving results for our clients and develops comprehensive campaigns that deliver on ROI.

Her professional background consists of digital marketing (planning & buying), social media strategy, and graphic design. In her off time, you can find her on the rink, in her studio, or out roaming the great outdoors.

Samantha LaCounte
Business Manager

PERSONAL

Born: Reno, NV

Fun Fact: Samantha once lived in Nantucket, New York, and Las Vegas!

Other Dream job: Baker / Pastry Chef

Childhood nickname: Sammie

PROFESSIONAL

As the Business Manager, Samantha’s responsible for all accounting and business matters at CCMedia. Samantha has over 14 years of accounting experience in various industries such as health care, fine art galleries, non-profit agencies, and restaurants. The combination of her past industry knowledge and accounting experience brands Samantha as a wonderful asset to the CCMedia team.

Previous to joining CCMedia, Samantha came from Rapscallion Seafood House, a fine-dining landmark of 40 years, where she was the Business Manager. Samantha directed all accounting and business matters plus human resources, payroll, product accounting, marketing, and events. Samantha once was a baking and pastry chef but later made a career change to accounting. She is currently working towards her master’s in accounting & finance.

In her free time you will catch Samantha with her family and 2 dogs. During the summer she loves to garden, hike, paddle board and spend time at Lake Tahoe. In the cooler month’s, you’ll find her at UNR games, attending jujitsu events, Pilates classes and planning her next big trip.

Peggy McElfish
Publications Sales Administrator

PERSONAL

Born: Oxnard, CA

Raised: Camarillo, CA

Fun Fact: Has visited over half of the major league baseball stadiums and plans to visit the rest!

Second Calling: Genealogist 

PROFESSIONAL

As the Publication Manager for CCMedia, Peggy is responsible for the production of five homeowner magazines as well as advertising sales.

In her time off, Peggy loves spending time with her family, watching baseball, playing video games and researching family history.

Kaelin Leavitt
Media Coordinator

PERSONAL

Born: Truckee, CA

Raised: Reno, NV

Fun Fact: I have never been stung by a bee!

Childhood Nickname (and now office nickname): Willie

Other Dream Job: Event Planner

Motivation: I strive to be a good person every day and bring more positivity into the world. I think that living a fulfilling life comes from being a valuable asset to society and helping others. I hope that I can continue pushing myself to be the best version that I can possibly be.

PROFESSIONAL

As Media Coordinator, Kaelin works in the details making sure creative assets are organized and get to their final destination on time. She works closely with our Digital Strategy Manager on social media campaign set-up and optimization and is the lead on all client reporting. Kaelin oversees all project management for CCMedia.

In her free time, Kaelin is a foster parent for the Nevada Humane Society. She takes homeless animals into her home, usually kittens, and nurses them back to health so they can find their forever home. She is also a member of the Reno Tahoe Young Professionals Network. She likes to snowboard, wakeboard, travel, spend time with her friends and family, and enjoys country music concerts. Kaelin is currently pursuing her Master’s in Business Administration.