Radio Broadcasters Working With Shazam On Measurement Solution
By Ben Frederick @mp_benfred, July 21, 2016, 1:13 PM | http://www.mediapost.com/publications/article/280800/radio-broadcasters-working-with-shazam-on-measurem.html iHeartMedia, Cumulus, Entercom, Cox, Sun Broadcast Group and Shazam announced a strategic alliance today that will lay the groundwork for a radio audio audience measurement solution in the U.S. that will deliver audience metrics across all formats. “The richness of our data, combined with Shazam’s […]
Google Still Dominates the World Search Ad Market
By eMarketer | July 26, 2016 | http://www.emarketer.com/Article/Google-Still-Dominates-World-Search-Ad-Market/1014258?ecid=NL1001 This year, Google will generate $57.80 billion in total digital ad revenue worldwide, an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s ad revenues represent 30.9% of the total worldwide digital ad market. Google will remain the dominant player in worldwide […]
