Data Science: Advertising Savior
06/22/2016 CORPORATE, THOUGHT LEADERSHIPADVERTISING, MITCH BARNS, NIELSEN MARKETING CLOUD,PRECISION MARKETING | http://sites.nielsen.com/newscenter/how-more-precise-data-science-will-be-advertisings-ultimate-savior/ For the past 25 years, advertising’s share of total marketing spending has trended slowly downward. Until recently, that is. Two recent analyses of the marketing of large American advertisers showed that ad spending as a percentage of total marketing outlay increased between 2012 and 2015. The […]
Get With The Programmatic: A Primer On Programmatic Advertising
By Or Shani on August 22, 2014 | http://marketingland.com/get-programmatic-primer-programmatic-advertising-94502 Chances are you’ve heard the buzz surrounding programmatic advertising and how it is projected to account for 50% of digital ad sales by 2018. Maybe you’ve even tried it for a recent campaign because you read that it is the future of advertising. While some marketers are quickly […]
