eMarketer Lowers Growth Outlook for Twitter

By eMarketer Staff | March 17, 2016 | http://www.emarketer.com/Article/eMarketer-Lowers-Growth-Outlook-Twitter/1013714 Despite Twitter’s efforts to get more people to use the platform through features like Moments, user growth seems to have come to a near standstill. As a result, in its latest ad spending and usage forecasts, eMarketer has lowered its growth projections for Twitter’s ad revenues. This year, […]

Political TV Advertising Still Big For 2016 – But Expect More Annoying Noise

By Wayne Friedman | August 25, 2015 | http://www.mediapost.com/publications/article/256907/political-tv-advertising-still-big-for-2016-but.html You can understand digital media’s optimism this political season. But the reality is that this and next year’s political advertising extravaganza will still be on TV. According to Borrell Associate, some $5.5 billion will be spent on national political TV advertising, with around $1.08 billion spent on political digital media. […]

Media buying will get harder in 2016

By George Patten | December 29, 2015 | http://www.campaignlive.com/article/media-buying-will-harder-2016/1377935 Marketers and agencies need to grasp tools and tech to keep up with media, writes Accenture’s managing director. While media is typically the largest single marketing expenditure, few marketers have a firm grasp of how their investments have performed. Marketers are also unsure whether the agency recommending […]

7 Game-Changing Marketing Trends To Tackle in 2016

Written by Meaghan Moraes | September 25, 2015 | http://blog.hubspot.com/marketing/7-game-changing-marketing-trends-to-tackle-in-2016 Marketing constantly adjusts and reacts to changes in technology and attitudes. While digital marketing has undergone a substantial transformation in the last few years, the technology that incited the changes is growing at a faster pace than most brands can keep up with. So, what does this […]