RIP Millennials: Marketing Will Be ‘Age Agnostic’ Next Year

By Lindsay Stein. Published on November 17, 2015, on adage.com Hotwire PR Study Finds Companies Will Target On Passion, Not Numbers In 2016, marketing and communications professionals will stop targeting millennials as one demographic and focus on reaching the younger consumers based on their passions, according to a study released today by Hotwire PR. The […]

Analysis shows a holistic approach is key

Article originally published on adweek.com by Andreas Goeldi. The shift of ad dollars from TV to online video has been largely impeded by one factor: reach. Until now. The coupling of YouTube’s intent-driven user behavior with Facebook’s “Super Bowl-sized” daily reach presents the largest threat to TV to date. The online video narrative has been fueled […]