Political TV Advertising Still Big For 2016 – But Expect More Annoying Noise

By Wayne Friedman | August 25, 2015 | http://www.mediapost.com/publications/article/256907/political-tv-advertising-still-big-for-2016-but.html You can understand digital media’s optimism this political season. But the reality is that this and next year’s political advertising extravaganza will still be on TV. According to Borrell Associate, some $5.5 billion will be spent on national political TV advertising, with around $1.08 billion spent on political digital media. […]